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AI Front Desk

The front desk
that never closes.

It answers customer messages and offers a booking path while you're busy running the business, not sitting by the phone.

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Illustrated workflow

One evening at
a local business.

Here's what a single evening can look like once AI Front Desk is set up: five moments, from a message after close to the recap the owner reads the next morning.

  1. 1

    9:02 PM

    A message comes in after close

    A customer texts the business number: “do you have anything Saturday?” It's after hours, but the question doesn't wait for morning.

  2. 2

    Seconds later

    The AI answers in the business’s voice

    Trained on the business's services and how it actually talks to customers, it replies right away, so the conversation keeps moving instead of going quiet overnight.

  3. 3

    Next

    It offers a booking path

    Working from the real calendar, it offers a booking path with open times. The customer picks one; nothing is confirmed until the business confirms it.

  4. 4

    Meanwhile

    The conversation lands in the CRM

    Name, number, and what the customer asked for are captured automatically, so the lead is documented and easy to follow up on, not buried in a text thread.

  5. 5

    7:14 AM

    The owner sees the recap

    The next morning, the owner opens a plain-language recap of what happened overnight. Where notifications are configured, that recap can also reach a phone directly.

A representative configured workflow. The live sample demonstrates the conversation step only. Booking, CRM, follow-up and notifications are shown to explain the connected service, not as actions performed by this demo.

Live sample

This part
actually replies.

The chat below is real: it's the same site concierge you've seen elsewhere on forwarddawn.com. It's a general sample of the conversation itself, not connected to any business's calendar or CRM, which is why the walkthrough above exists to show the rest of the workflow.

Interactive sample of the written conversation experience.

Where it works

Two lanes: written,
and voice.

AI Front Desk answers website chat, texts, and Facebook and Instagram messages. AI phone answering is included with Growth Engine or available as the voice add-on.

Written conversations

Included in AI Front Desk

Website chat, text messages, and Facebook and Instagram DMs all flow to the same assistant, answering in the business's voice.

Phone calls

Growth Engine or voice add-on

AI phone answering is a separate service: it takes calls, qualifies and books, and logs the outcome with a transcript. It's not part of the written lane above.

You set the rules

The AI works inside
rules the owner writes.

Before it talks to a single customer, the owner sets the boundaries it operates inside:

  • What it can offer

    The services, slots, and information it’s allowed to share with a customer.

  • What it should never promise

    Guarantees, discounts, or outcomes the business hasn’t authorized.

  • Which prices it may quote

    Exact figures where the owner allows them, or a hand-off where pricing needs a person.

  • When it hands off to a person

    The moments a conversation is better finished by someone on the team.

Instant

Conversations

Answering a customer message happens right away, inside the rules above, because a slow reply loses the moment.

Reviewed

Published content

Pages, posts, and anything else that publishes wait for the owner's approval before they go live. Nothing publishes itself.

See it on plans built
for your business.

AI Front Desk is one of three Forward Dawn plans, each building on the last: a website, then this front desk, then a full growth program.

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