Insights
Field notes from
the research desk.
Every night we study what is moving in web, search, and customer acquisition. The findings worth your time end up here, written for business owners, not marketers.
AI
Your customers are already messaging you after hours
The numbers on after-hours demand, slow replies, and small-business AI adoption, and what they actually mean for a plumber, a dentist, or a salon.
Local
Google rewards the businesses that keep showing up
Rankings are rented, not owned. What the local search data says about consistency, and what to actually do about it.