Cookie & Tracking Notice

What cookies are

Cookies are small text files a website stores in your browser. Similar tools include local storage and pixels. Sites use them to work (keeping you signed in, for example), to measure how they are used, and to measure or target advertising. This site uses all three kinds. The items it needs to work are always on. You control analytics and advertising.

Why we measure

Seeing which pages and ads bring inquiries is how we show results, for our own business and for the clients we build for. What we measure on this site is about Forward Dawn’s own website. We do not use visitor data from forwarddawn.com for any client.

Always on

Necessary items: what the site needs to work and stay secure. Some are set by the services we rely on: Cloudflare (hosting, delivery and security), Supabase (database and sign-in for the client portal), Stripe (payment processing, on payment pages only), and HighLevel (also known as GoHighLevel, our CRM, when you submit a form or chat with us). These cannot be switched off through the site. Each provider describes its practices in its own privacy notice.

A few small settings stay in your browser: whether you turned motion effects on, the state of the site assistant chat during your visit, whether you closed a notice bar, and your privacy choice itself.

Where you came from: we keep a short record in your browser, for 30 days, of how you arrived. It holds the page you landed on, the time, the site that sent you (its address only, not the full page) and any campaign tag on the link, for example utm_source. It keeps your first visit and your latest visit that came from another site, an ad or a tagged link. If you send us a form, that record can go with your inquiry to our CRM, so we know which page or campaign brought it. When you click through to checkout, we add the record’s utm campaign tags to the checkout link. This stored record is ours, and the site does not send it to Google or Meta. Like any page address, though, the link you arrived on is seen by Google Analytics and, if you agreed to Marketing, by Meta’s pixel.

Ad click ids are handled differently. These are codes an ad platform adds to its links, such as Google’s gclid or Meta’s fbclid, and the platform can use them to match a visit to an ad click. We keep them in that record only while Marketing is on. If Marketing is off, or your browser sends Global Privacy Control, we do not keep them, and turning Marketing off deletes any we kept.

Analytics (on until you turn it off)

We use Google Analytics 4, a service of Google LLC. It records pages visited, approximate location (city level), device and browser type, how you found us, how far you scroll, and a few actions such as clicking a plan, starting checkout, or sending a form. It is told that a form was sent, not what you typed in it. Google Analytics sets its own cookies, with names starting with _ga, which can last up to two years unless you clear them.

You can turn Analytics off at any time: click Reject in the cookie banner, or use “Your Privacy Choices” at the bottom of every page. Once it is off, we tell Google Analytics to stop sending from the page you are on, we delete the Google Analytics cookies this site set in your browser, and it does not load on the pages you open after that, in that browser. What Google received before you turned it off stays with Google under its own terms. Google also offers a browser add-on that blocks Google Analytics on every site: tools.google.com/dlpage/gaoptout.

We use a Google feature called Consent Mode. It tells Google not to use advertising cookies for your visit and not to use your visit for advertising. We do not run Google ads, so this stays the same whatever you choose. Google explains how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.

Marketing (off until you say yes)

Meta’s pixel is a small piece of code from Meta Platforms, Inc., the company behind Facebook and Instagram. When we run Meta’s pixel, it loads only after you agree, either by clicking Accept in the cookie banner or by turning Marketing on under “Your Privacy Choices”. Until then it does not load at all. Clicking Reject keeps Meta’s pixel off and turns Google Analytics off too.

Meta’s pixel never runs on pages of this site that play video, even if you said yes.

What it is for: measuring whether our ads lead to visits, inquiries and started checkouts. It reports when a page is viewed, when an inquiry is sent, and when someone starts checkout. With each of these it sends Meta the page address, your IP address, your browser and device details, and Meta’s own cookies (named _fbp, and _fbc if you came from a Meta ad, which last about 90 days). If you are logged in to Facebook or Instagram in the same browser, Meta may be able to connect the visit to your account. We send no names, email addresses, phone numbers or form contents to Meta through it.

Meta may use this information under its own terms, to measure ads and to decide which ads to show you, including ours. Meta explains this in its privacy policy at facebook.com/privacy/policy. Some state privacy laws treat this as “sharing” or a “sale” of personal information for advertising, even though no money changes hands. We treat it that way, which is why it stays off unless you turn it on.

How to opt out: turn Marketing off under “Your Privacy Choices” at any time, and the pixel stops loading on our pages in that browser. You can also manage the ads Meta shows you in your Facebook or Instagram ad settings, and use the industry opt-out tools at aboutads.info/choices or, in Europe, youronlinechoices.eu.

Your choices

Use the “Your Privacy Choices” link at the bottom of any page to see and change your choices. Reject all, in the same place, turns everything optional off in one click. We save your choice in your browser’s local storage (under the name fd_consent) for 12 months, and then ask you again. Choices belong to the browser and device where you make them. If you clear your browser data, or visit on another device, you will be asked again.

You can also block or delete cookies in your browser settings; every major browser explains how. Blocking necessary items may break parts of the site, such as the client portal or payment pages.

Global Privacy Control and Do Not Track

Global Privacy Control (GPC) is a signal some browsers and extensions send to say you do not want your data sold or shared. We honor it. When your browser sends it, we treat it as a request to opt out, Marketing is switched off, Meta’s pixel does not load, and we keep no ad click ids.

Do Not Track is an older browser setting with no agreed standard for what a site should do with it, so our site does not change anything extra when it receives one. Marketing still stays off unless you accept it, and you can turn Analytics off under “Your Privacy Choices”.

Visitors outside the United States

This website and our services are for businesses in the United States. We have not set the site up for the consent rules of other countries, such as those of the European Union or the United Kingdom, where analytics normally waits for a yes. If you visit from outside the United States, please click Reject in the cookie banner, or choose Reject all under “Your Privacy Choices”, before you browse further.

Changes

If we add a new analytics or advertising tool, or change what these tools send, we will update this page before the change goes live. Advertising tools stay off until you agree to them.