Privacy Policy

What we collect

Information you give us directly: your name, email, phone number, and anything you include when you contact us, fill out a form, chat with our site assistant, or become a client.

Information collected automatically: standard technical data such as pages visited, approximate location (city level), device and browser type, how you found us, and a few actions such as clicking a plan or sending a form. Most of this comes through Google Analytics, which you can turn off. If you agree to Marketing, Meta’s pixel records some of it too. We also keep a short record in your browser, for 30 days, of how you arrived (the page you landed on, the site that sent you, and any campaign tag on the link, such as one from an ad), and it can go with a form you send us. All of this is explained in our Cookie & Tracking Notice.

How we use it

To respond to you, provide our services, operate client accounts and the client portal, send service notifications you have requested, improve our website and offerings, and meet legal obligations.

To measure what works. Seeing which pages and ads bring inquiries is how we show results, for our own business and for the clients we build for. On this site, that measurement is about Forward Dawn’s own website. We do not use what we learn about visitors to forwarddawn.com for any client.

We do not sell your personal information for money, and we do not give your name, email or phone number to other companies for their own marketing. One thing works differently, and only if you agree to it: when Marketing is on, Meta’s pixel sends Meta details of your visit, and Meta may also use them for its own purposes. Some state privacy laws call that “sharing” or even a “sale” of personal information, even though no money changes hands. That is why it stays off until you turn it on.

Who helps us process it

Like most businesses, we rely on service providers to operate: website and infrastructure hosting and security (Cloudflare), our application database and authentication (Supabase), payment processing (Stripe, and we never see or store your full card number), our customer-relationship and messaging platform (HighLevel, also known as GoHighLevel), website analytics (Google Analytics, from Google LLC), and the AI service that writes our site assistant’s replies (DeepSeek). Each processes data to provide its service to us. Google explains how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.

About the site assistant: what you type into it is sent from our server to DeepSeek, which writes the reply. DeepSeek does not receive your IP address or browser details from us, only the text of the conversation. DeepSeek is based in China, and its privacy policy says it processes and stores data there. Please leave sensitive details out of the assistant. To reach a person, email us instead.

If you agree to Marketing, Meta Platforms, Inc. (the company behind Facebook and Instagram) also receives details of your visit through its pixel. Meta is not only working for us here. It may use the information under its own terms, to measure ads and to decide which ads to show, including ours. Meta explains this in its privacy policy at facebook.com/privacy/policy.

If we ever need to share information beyond this (for example, when required by law), we will only do what the law requires.

Live chat with our team

When you are signed in to your CRM or your client portal, a chat bubble lets you reach us in real time. The chat is provided by HighLevel LLC, a subsidiary of GoHighLevel Inc. (the company also known as GoHighLevel), and its widget is served by LeadConnector, a HighLevel service. HighLevel already runs our customer-relationship and messaging platform, and it acts as our service provider for this chat as well.

What the chat collects: what you type, including your name and contact details if you choose to give them, together with standard technical data the chat script gathers, such as your IP address, browser and device type, and the page you were on. It also stores a cookie or a similar identifier in your browser so your conversation stays with you as you move between pages. We do not pass your portal account details into the chat automatically. You decide what to tell us.

Why we use it: to answer your questions and to communicate with you about your account and your work. Conversations arrive in our team inbox inside our CRM and are stored there with your contact record, so we keep them for as long as we keep other client records, described below under how long we keep it. HighLevel describes its own handling of this data in its privacy policy at gohighlevel.com/privacy-policy.

Cookies & similar tools

Two things are always on: the items that keep the site working and secure, and our own record, kept in your browser for 30 days, of how you arrived here, including any site, ad or link that sent you. Ad click ids stay in that record only while Marketing is on. Analytics (Google Analytics) shows us how the site is used; it is on until you turn it off. Marketing (Meta’s pixel) measures whether our ads lead to visits, inquiries and started checkouts. When we run Meta’s pixel, it loads only after you agree, and never on pages that play video. Reject in the cookie banner turns Analytics and Marketing both off.

You can change your choice whenever you like through the “Your Privacy Choices” link at the bottom of every page. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out, and Marketing is switched off. The full details, including how we treat Do Not Track, are in our Cookie & Tracking Notice.

Email & marketing (CAN-SPAM)

If we send you commercial email, we follow the U.S. CAN-SPAM Act: our messages identify who they are from, use truthful subject lines, include our valid physical postal address, and contain a working unsubscribe link. Opt-out requests are honored promptly, within 10 business days at the latest, and unsubscribing from marketing never affects service emails you need as a client.

Text messages (SMS) & calls

Providing a phone number on our forms is optional. If you share one, you agree that ForwardDawn LLC may contact you by phone call and text message about your request and our services, including by automated means. This consent is not a condition of any purchase.

Message frequency varies, and standard message and data rates may apply. You can opt out of texts at any time by replying STOP to any message, and reply HELP for help. Opting out of texts does not remove you from service communications you need as a client, which you can manage separately.

We do not sell your phone number, and we do not share it with third parties for their own marketing. We share it only with the messaging and telephony providers that deliver our texts and calls on our behalf. Mobile carriers are not liable for delayed or undelivered messages. Your SMS opt-in and consent are never shared with third parties for their marketing.

How long we keep it

Contact inquiries: as long as needed to handle your request and a reasonable period after. Client records: for the duration of the engagement and as required for tax, accounting, and legal purposes.

In your browser: your privacy choice for 12 months, and the record of how you arrived for 30 days. A copy of that record that came with a form stays with your inquiry in our CRM. Google Analytics cookies last up to two years unless you clear them or turn Analytics off. Google keeps the reports under the retention setting in our account, and Meta keeps pixel data under its own terms.

Your choices & rights

Whoever you are and wherever you live, you can ask us what personal information we hold about you and where it came from, ask for a copy, ask us to correct it, or ask us to delete it (we may keep what the law requires us to keep). You can unsubscribe from non-essential email at any time using the link in the email or by contacting us.

You can opt out of sharing for advertising at any time: turn Marketing off under “Your Privacy Choices”, or use a browser that sends Global Privacy Control. You can turn Analytics off in the same place, or click Reject in the cookie banner to turn both off. Your choices are saved in the browser where you make them, so you would set them again on another device or after clearing your browser data.

How to ask: email legal@forwarddawn.com or hello@forwarddawn.com. We answer within 45 days. If we need longer, we tell you why, and we take no more than 45 more days. To protect you, we first confirm the request comes from you, usually by writing to the email address we already have for you, and we ask only for what we need to do that. Someone you authorize can ask for you if they send your signed permission.

If we say no to any part of a request, we tell you why. You can appeal by replying to our answer with the word “appeal”, and we answer an appeal within 60 days. If you still disagree, you can contact the attorney general of your state. Using any of these choices never changes the price or service you get from us.

We respond to every request. There is a human here.

What we collect, in the words state laws use

Some state privacy laws ask businesses to list personal information by category. Ours: identifiers and contact details (name, email, phone, IP address and cookie ids); commercial information (the plan you buy); internet activity (pages viewed and the actions described above); approximate location (city level); and what you write to us in forms or chats. It comes from you, from your browser, and from the service providers named above. We use it for the purposes in “How we use it” and keep it as described in “How long we keep it”.

The only information that can be “shared” for advertising is internet activity and the identifiers that come with it (your IP address, browser details and Meta’s cookies), and only through Meta’s pixel when Marketing is on. We do not sell personal information for money. We do not use sensitive personal information to infer things about you, and we do not knowingly sell or share information about anyone under 16.

Visitors outside the United States

This website and our services are for businesses in the United States. We have not set the site up for the consent rules of other countries, such as those of the European Union or the United Kingdom. If you visit from outside the United States, please click Reject in the cookie banner, or choose Reject all under “Your Privacy Choices”, before you browse further. You can still write to us about your information at any time.

Security & breach notification (Florida FIPA)

We take reasonable measures to protect personal information, including encryption in transit, access controls, and reputable infrastructure providers. As a Florida business, we comply with the Florida Information Protection Act (Fla. Stat. § 501.171): if a breach of security affects your personal information, we will notify you as the law requires (without unreasonable delay and no later than 30 days after we determine a breach occurred, unless law enforcement asks us to wait), and we will notify the Florida Department of Legal Affairs when the law requires it.

Children (COPPA)

Our services are for businesses and this site is not directed to children under 13. Consistent with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

Changes to this policy

When we update this policy we will change the date at the top of this page. Material changes affecting clients are communicated to them directly, by email.