Pricing
Simple plans.
Serious growth.
Every plan is a complete system: a custom website that improves itself, a pipeline that captures your inquiries, and AI that answers customers while you work. One monthly price, allowances included, and a setup fee you can make disappear.
The plans
Three plans. Each one a complete system.
Run day to day by our AI operation (monitoring, follow-up, and improvement), with a human approving anything your customers will see. You watch it all from your portal.
Living Website
AI works on your website
$297/mo
A custom website that never goes stale: we monitor it and improve it continuously, and inquiries become leads that get captured and followed up.
- Custom website, designed, built & hosted for you
- The living improvement loop: your site monitored & improved, continuously
- Google Business Profile management: profile kept complete, accurate & active
- CRM & sales pipeline: inquiries captured & tracked
- One inbox for calls, texts, email & social messages, with a mobile app
- Online booking with automatic reminders, so fewer no-shows
- Missed-call text-back, so a busy moment never loses a customer
- Google review generation: steady, policy-compliant requests sent to your customers after every job
- Invoicing & text-to-pay, plus estimates & e-signature documents
- Call tracking & recording
- Email & SMS marketing
Everything inside
- Funnels & landing pages
- Forms & surveys
- Email newsletters
- Automated follow-up sequences
- Payment links (powered by Stripe)
- Contact management & tagging
- QR code generator
- Client portal with live allowance dashboard
- …and more: see the full service breakdown
500 texts · 5,000 emails · 300 phone-line minutes included every month
Choose Living Website ↓AI Front Desk
RecommendedWritten messages answered instantly, around the clock
$497/mo
Everything in Living Website, plus an AI assistant that answers written messages and books appointments while you work, and a growth program built to get you found on Google and recommended when customers ask AI.
- Everything in Living Website
- AI assistant that answers your website chat, texts, Facebook & Instagram messages, and books appointments: unlimited use (fair use); add the WhatsApp Channel to cover WhatsApp too
- Replies to your Google reviews, written for you in your voice
- Full Google Business Profile optimization: regular posts, photos & Q&A that keep your profile active and competitive
- Social Planner: your updates scheduled across Facebook, Instagram & Google
- Our SEO / GEO / AIO growth program: built to get you found on Google and recommended when customers ask ChatGPT or Gemini
Everything inside
- Everything inside Living Website
- AI drafting for posts & emails
- Review monitoring & alerts
- AI-visibility tracking: ChatGPT, Gemini & more
- …and more: see the full service breakdown
1,000 texts · 10,000 emails · 500 phone-line minutes included every month
Choose AI Front Desk ↓Growth Engine
Best valueGrowth work you can see, week after week
$997/mo
Everything in AI Front Desk, plus your growth worked every month: an AI voice receptionist on your phone, a market brief like a business partner would give you, a monthly map-ranking heatmap, and a strategy call with your account lead.
- Everything in AI Front Desk
- AI voice receptionist that answers your phone: unlimited AI answering (fair use), and calls draw on your plan’s phone-line minutes like any call
- Business Growth Partner brief, monthly: your competitors, pricing & offer opportunities, analyzed
- Map-ranking heatmap, monthly: watch your rankings spread across your service area
- Listed & synced across 60+ directories: Yelp, Bing, Apple Maps & more
- A 30-minute strategy call with your account lead, every month
- WhatsApp channel included
- Same-day priority turnaround on change requests
Everything inside
- Everything inside AI Front Desk
- Your SEO & content directed by your account lead
- Market & competitor briefs archived in your portal
- Priority support
- …and more: see the full service breakdown
2,000 texts · 20,000 emails · 1,000 phone-line minutes included every month
Choose Growth Engine ↓The AI is unlimited under our fair-use policy, and we don’t charge extra per AI answer. Texts, emails and phone minutes use your plan’s allowances the same way whether you reply yourself or the AI replies for you. Allowances are tracked live in your portal, plans upgrade or downgrade as your business changes, and nothing beyond your plan is billed without your explicit approval.
Build your plan
Pick a plan. Pick a term.
Watch the setup fee disappear.
The one-time setup covers the design and build of your website and systems, and both terms waive it. The summary updates as you choose.
Your plan
Month-to-month cancels anytime. Annual plans run their 12 months, then continue month-to-month. Allowances are tracked live in your portal, and nothing beyond your plan is ever billed without your approval. Every order starts with a quick fit check: if we are not the right fit for what you need, we say so and refund you in full, per our terms.
Almost there
Let’s get your plan started.
Tell us where to reach you. We’ll confirm the details and send next steps, usually within one business day. No payment now.
Got it. Your plan is on its way to us.
Add-ons
When you want a little more.
Add any of these to your plan whenever you’re ready, proposed to you first, never billed automatically.
AI Voice Receptionist
$149/mo
Adds AI answering to your phone line and 300 additional phone-line minutes each month, stacking with your plan’s allowance.
For Living Website & AI Front Desk. Already included in Growth Engine.
WhatsApp Channel
$29/mo
Meet customers where they already talk. WhatsApp conversations flow into the same inbox and pipeline as everything else.
Available on every plan.
SEO Essentials
$149/mo
A monthly search-visibility cycle for your site: the essentials that keep you findable while you grow.
For Living Website. The other plans include the full growth loop.
The right fit
Built for businesses that live on trust and local demand.
Forward Dawn does its best work for businesses where the website is how customers decide to call you, and where a missed inquiry is real money.
- Local service businesses & home services
- Contractors & trades
- Clinics & med spas
- Law firms & professional services
- Businesses with an outdated website
- Businesses missing leads after hours
You're in the right place if you want
- A website that earns trust in the first visit
- Every inquiry captured and tracked, not lost in an inbox
- Faster follow-up, even after hours
- Visibility in classic search and AI answers alike
- Less admin work, with a clear view of what we’re doing and when
Need something beyond these plans?
Client portals, e-commerce, custom systems, and multi-location setups are scoped as their own projects, priced responsibly after we understand your architecture, not off a menu. The best first step is a Website Growth Blueprint: free, and yours to keep either way.
Fair questions
What does the setup fee cover, and how do I get it waived?
Setup is a one-time $749: it covers the design and build of your custom website and the configuration of your CRM, pipeline, and follow-up systems. Go annual (12 months for the price of 10, billed once up front) and setup is waived entirely.
I already have a website. What happens to it?
Every plan includes a custom website, so we rebuild yours on our platform (usually a significant upgrade), and that is what lets the living improvement loop actually run: monitoring, continuous improvement, and lead capture wired in from day one. Your content and everything that already works come along.
What is the living improvement loop?
Your website is never “done.” We watch how it performs (speed, errors, search visibility, what visitors do) and continuously propose and ship improvements, with a human approving anything your customers will see. You watch it all from your portal.
Is the AI assistant really unlimited?
Yes: unlimited conversations and bookings under a fair-use policy that covers normal business use. It exists to stop abuse, not to meter your customers. One nuance worth knowing: AI conversations are unlimited, while outbound text messages the system sends use your plan’s text allowance. The same split applies to voice on Growth Engine: the AI’s answering is unlimited, while talk time on your line uses your plan’s phone-line minutes. If your volume ever approaches a line, we reach out and talk it through, and we never add usage charges or move you to another plan without your prior approval.
What happens when I use up my included texts, emails, or call minutes?
Your allowances are tracked live in your portal, and we reach out before you hit a limit with options: add capacity, upgrade, or cap usage where it is. Rates beyond your allowance are set out in your service terms, and nothing beyond your plan is ever billed without your explicit approval.
What do SEO, GEO, and AIO mean?
SEO keeps you ranking in classic search engines. GEO (Generative Engine Optimization) makes AI assistants like ChatGPT cite you when people ask for recommendations. AIO (AI Optimization) keeps your site machine-readable: structured data, clean semantics, llms.txt. Our agents run all three as recurring cycles.
Who actually does the work: AI or people?
Both, by design. AI agents handle research, builds, testing, monitoring, and optimization around the clock. Humans set direction and review every consequential change before it ships. Nothing deploys without a person approving it.
Can I change plans or cancel?
Month-to-month plans cancel anytime. Annual plans run their 12 months (that is what earns the waived setup), then continue month-to-month. Upgrades and downgrades take effect right away, and no billing change ever happens without your approval.
What if I am not happy? Do you refund?
If you change your mind before we start design work, you get everything back, no questions asked. After that: month-to-month cancels any time and runs to the end of the month you paid for. On an annual plan, cancelling early refunds the whole months you have not used, less the setup fee that was waived when you signed up, and there is no other penalty. We do not refund based on rankings or traffic, because we never promise those. We do stand behind our work: if we have not done what we said we would, tell us and we will make it right or refund you. Full details are in the service terms.
What is the Website Growth Blueprint?
A free diagnostic of your current website: where you stand on trust, lead capture, follow-up, and search readiness, and the first improvements we would make. It is the best first step if you are not ready to pick a plan; the brief is at the bottom of this page.
Or ask the concierge chat. It knows this page by heart.
The first step
Get your free
Growth Blueprint.
See where your customer journey is losing momentum. Answer a few focused questions, and a human strategist sends your Growth Blueprint with your three highest-priority opportunities, usually within two business days. No cost, no obligation.
-
A review of where you stand
Your website across trust, lead capture, follow-up, and SEO/GEO/AIO search readiness.
-
The first improvements, prioritized
The changes we would make first, why, and what each one is worth to the business.
-
A plan that is yours to keep
Clear next steps in plain language, useful whether or not we build it together.
Prefer talking first? hello@forwarddawn.com, or ask the concierge chat anything.