Terms of Service

Who we are

ForwardDawn LLC, doing business as Forward Dawn ("Forward Dawn", "we"), is a web design, automation, and growth-systems agency based in Miami, Florida. These terms cover your use of this website and, at a high level, how we work. Client engagements are governed by a signed services agreement, which controls over anything here.

Information, not professional advice

Content on this site, in our community spaces, and in our conversations with you is general information, not legal, financial, tax, or other professional advice. Talk to a licensed professional for advice on your specific situation.

No guaranteed results

We never guarantee search rankings, AI-answer citations, traffic, leads, or revenue, and we believe no one honestly can. We commit to skilled, measurable, continuously improving work; outcomes depend on many factors beyond any agency’s control.

Text messaging (SMS) program

By providing your mobile number and opting in on our forms, you consent to receive text messages from ForwardDawn LLC. Our SMS program sends account and service messages (updates about your request, appointment scheduling and reminders, review requests, and project or account notifications) and, when you separately opt in, occasional promotional messages about our services. You must be at least 18 years old to opt in to receive text messages.

Message frequency varies. Message and data rates may apply; these are charged by your mobile carrier, not by Forward Dawn. Mobile carriers are not liable for delayed or undelivered messages.

You can opt out at any time by replying STOP to any message. You will receive one confirmation and then no further texts. Reply HELP for help, or contact us at hello@forwarddawn.com or (786) 269-0075. How we collect and handle your number and consent is described in our Privacy Policy, and we do not share your number or SMS consent with third parties for their own marketing.

Intellectual property

This website, our brand, and our content belong to Forward Dawn. For client work: unless your services agreement says otherwise, you own your final deliverables once they are paid for, and we retain ownership of our underlying tools, templates, systems, and know-how. We may display completed client work in our portfolio unless your agreement says otherwise.

Acceptable use

Do not misuse this site: no attempting to breach security, scraping at scale, misrepresenting your identity, or using our forms and chat to send spam or unlawful content. We may restrict access to protect the site and its users.

Billing

Client billing happens exclusively through the client portal and signed invoices. Our staff will never contact you first by DM or chat asking for payment details. If you receive such a message, it is not from us. Please report it to us immediately.

Fair use of unlimited AI features

Where your plan or add-on includes unlimited AI conversations or unlimited AI answering, Forward Dawn does not charge by conversation, answer, or AI-processing minute. Text-message segments, email sends, phone-line talk time, and other carrier usage remain subject to the monthly allowances in your plan.

Unlimited covers ordinary use by your business to communicate with its customers and genuine prospects. It does not cover traffic created mainly to test, scrape, exhaust, or resell the service; bulk or unsolicited traffic presented as customer conversations; sharing access with another business; unlawful or fraudulent activity; or use that threatens security or service reliability. A busy month, by itself, is not abuse.

If usage looks unusual and there is no immediate security or stability risk, we contact you, explain what we are seeing, and work through next steps before we restrict the feature. If we reasonably believe there is clear abuse, fraud, unlawful use, a security incident, or a material threat to the service, we or the platform provider may restrict the affected feature immediately. We limit our action to the smallest practical scope, notify you promptly, explain what is needed to restore service, and restore it when the issue is resolved. A platform provider may also restrict service under its own fair-use, security, or technical rules. We cannot override that action, but we will notify you and work toward restoration or a reasonable alternative.

A service restriction does not authorize an added charge or a plan change. We never add usage charges or move you to another plan without your prior written approval.

Allowances and additional usage

Each plan includes monthly allowances for text-message segments, emails, and phone-line minutes, as shown in your order. Allowances reset on your billing date, and unused amounts do not carry over. AI processing does not create a separate usage meter. If an AI conversation uses text or phone, the carrier message segments or phone-line talk time still count against the applicable allowance.

Your portal shows the usage records we receive from the platform providers. Those records can post after the activity occurs. When our monitoring shows that you are approaching an allowance, we contact you with options: approve additional usage, set a written spending or unit limit, move to a plan that fits the volume, or hold new chargeable usage at the allowance. Approval must state the applicable rate and limit and may be given through the portal or by email. Silence is not approval.

If additional usage is not approved, we do not bill it to you. We may restrict new chargeable activity at the next technically safe point until the allowance resets or you approve more usage. We do not disconnect an active call solely because the allowance is reached. A call or transmission already in progress may finish. Any usage processed before the restriction takes effect is not billed unless you approved it in advance.

Approved additional US usage is billed at these rates: SMS text messages, $0.02 per carrier-counted segment; MMS picture messages, $0.05 per carrier-counted segment; email, $0.002 per email sent, equal to $2.00 per 1,000; phone-line usage, $0.05 per minute; an additional phone number, $5.00 per number per billing month.

Carriers can split a long text or a text containing some special characters or emoji into multiple segments. Carrier registration and carrier pass-through fees are disclosed and approved before we incur them, then passed through at our cost. International, premium-destination, and other non-US usage requires a written quote and approval before it is enabled. Any change to the rates above applies only after your written approval.

Cancellation & refunds

Before work begins: if you change your mind before we start design work, tell us and we refund everything you have paid, in full, no questions asked.

Month-to-month plans: cancel at any time. Your service runs to the end of the month you have paid for, and we do not bill you again. We do not refund part of a month already under way.

Annual plans: the setup fee is waived because you committed to a year, and the plan is billed once up front. If you cancel an annual plan early, we refund the whole months you have not used, less the setup fee that was waived when you signed up. Nothing else is charged, and there is no separate termination penalty.

The setup fee covers the design and build of your website and the configuration of your systems. Once that work has started it is not refundable, because it has been delivered.

What refunds do not cover: we do not refund based on search rankings, traffic, leads, or revenue, because we never promise those (see "No guaranteed results" above). We do stand behind the work itself. If we have not done what we said we would do, contact us and we will make it right or refund you.

To cancel, email us or use your client portal. We confirm every cancellation in writing, and you keep your final paid-for deliverables.

Limitation of liability

This website is provided "as is." To the fullest extent permitted by law, Forward Dawn is not liable for indirect, incidental, or consequential damages arising from use of this site. For client engagements, liability terms are set in the services agreement.

Fair dealing (Florida FDUTPA)

We conduct business consistent with the Florida Deceptive and Unfair Trade Practices Act (FDUTPA, Fla. Stat. § 501.201 et seq.): our advertising and service descriptions are truthful, our pricing is disclosed before you commit, and we do not use deceptive or unfair practices. If you believe anything on this site is inaccurate or misleading, tell us and we will correct it.

Governing law

These terms are governed by the laws of the State of Florida, USA. Disputes belong to the state or federal courts located in Miami-Dade County, Florida.

Changes

When we update these terms we will change the date at the top of this page.